Label Design Specs, Content Restrictions & Templates

Legal Restrictions on Label Content

When designing your labels, you may not use any materials, (including but not limited to, text, data, photos, graphics, or any of these elements in combination as a design for products available on this site or otherwise (“Content”) that are unlawful, harmful, threatening, abusive, vulgar, harassing, defamatory, obscene, pornographic, indecent, inflammatory, libelous, tortuous, hateful, or racially, ethnically or otherwise objectionable, or invasive of another’s rights, including but not limited to rights of celebrity, privacy and intellectual property. You may not use or display or otherwise transmit to Torchlight Community any Content that may infringe any patent, trademark, trade secret, copyright or other intellectual or proprietary right of any party. By transferring any Content to Torchlight Community through any means of transmission, you represent and warrant that you have the lawful right to reproduce and distribute such Content and that the Content complies with all applicable federal, state and local laws, regulations and ordinances.

According to federal regulations, the following are prohibited from your label copy and design:

implying that wine is good for, or affects your health in any way
any image of the American flag
nudity and pornography
implying that alcohol will get you drunk
using trademark-protected or other materials that you don’t have the legal right to use

Torchlight Community reserves the right to reject any label content whatsoever, for any reason whatsoever.

Label Design Specs

Please follow these wine label design specs and government guidelines when creating your wine label designs for your custom-label wines.

Custom Label Design Specifications

Both front and back labels are 4″ tall x 3″ wide rectangles and they will be applied to the bottles vertically, with the exception of the Rhone Varietals, Syrah and Viognier. Those labels are 2.56″ X 3.39″ to accommodate the larger bottle size.
Recommended design applications are Adobe Illustrator or Photoshop.
Front and back labels must be provided to us in two separate files, with no bleeds, no die lines.
Final docs should be transmitted in two formats – saved as a press quality 300+dpi PDF, and also as a 300+dpi TIFF. You may EMAIL FILES TO US or inquire about DropBox access.

When you are ready to design your labels, please download the label design specs which contain the legal rules for wine label design, along with a template for the government warning and required sulfites and bottling language, and email us for specific wine details.

Please follow these design specs and use your choice of these templates for designing your wine labels.

Download Label Design Specs

Download our label design specs – (this includes the government rules for wine labels)

In addition to these specs you will need to obtain vintage, varietal, appellation and alcohol content details for your specific wines. Please email us (be sure to identify the organization for whom you are designing) or call us at 800-276-9210